6 Steps to Retail Store Interiors That Get People To Purchase
3. Make them walk1. Enter the Threshold
The threshold are is the first space that potential customers see when they enter your store. This is the space that gives of the first impression and experience to your customer. They will make a decision if this is a store for them based on the lighting, colours, fixtures.
2. Turning right
It is a well known fact that consumers unconsciously turn to the right upon entering a store. The first wall they see is considered to create a high impact on the customer. Therefore we need to give extra care and effort so that the wall is able to attract and arouse them. On demand items, new products or a brand story is highly recommended.
3. Make them walk
Depending on how big your store is, we want customers to explore. After turning right we now need customers to view the rest of the products. Circular or straight paths, make sure we create different experience as they walk so that they would want to continue
4. Capture attention
One way to keep retailers going is through creating stops or Essentially, this can be anything that gives customers a visual break and can be achieved through signage, and special or seasonal displays.
5. Make them feel at ease
You can also make your store comfortable by incorporating some type of waiting area with comfy seats and benches which will encourage customers to spend more time in your store. Especially, if a shopper is accompanied by someone not interested in making a purchase or kids for that matter.
A good rule of thumb to remember is that the checkout should be located at a natural stopping point in the shopping experience or path that you've purposefully created and designed. With a good experience, we hope they buy, buy and buy.
If you have a space, let us guide you to create this experience.
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